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Purina ONE

Client: Nestlé

Purina asked themselves, “Can pet food change the world?” After making inroads at sustainability in both their manufacturing process and their product, they wanted to share with the world their fresh take on pet food through Purina One Beyond.

The relevant topic and skillful promotion of this web series ranked the Purina One Beyond videos on Ad Ages top 10 most watched videos in December of 2010. The success of the campaign far exceeded Nestlé’s expectations with 707,596 Unique Views and 1,556,930 Total Views. As a result, the videos were able to raise $500,000 for shelter pets across the country!